Mumbai, Nov 05: Cityflo, India’s shared-mobility bus commute service, has launched ‘Behind The Bus’, a digital campaign that puts the focus on the crew, people and processes that bring the brand’s promise of a reliable daily commute to life. The campaign shows the work that goes into every ride before a passenger boards, and the discipline, professionalism and attention to detail it takes to get them to work smoothly.
The first instalment features the cleaning and maintenance crew, who get the bus ready everyday before it leaves the depot, from sanitation and hygiene inspections to mechanical checks. The second film turns to the one person passengers meet every day: the bus captain. Beyond the wheel, captains are trained in safety protocols, passenger etiquette and defensive driving by an inhouse Captain Development Team, designed specifically to train a workforce of over 1,500+ drivers. The third film showcases the route design and management, where timings, stops and the wider network are optimized for all passengers on the route.
Speaking about the campaign, Sankalp Kelshikar, Co-founder and CMO, Cityflo, said,
“Running a regular, reliable commute in a high-density city is dependent on hundreds of small tasks being done precisely, day in and day out. We wanted to show passengers how we get their bus ready every morning, and how much of that work begins long before they board. Through ‘Behind The Bus’, we’re recognizing the crews and systems that rarely get noticed but carry our promise to passengers every day.”
The series is the first phase of an ongoing effort to give customers a glimpse into the work behind every Cityflo ride. Future campaigns will cover other parts of the experience, from customer support to safety protocols.
The brand’s philosophy centers on creating a “third space” between home and work, where commuters can step away from driving through traffic and use the journey to relax, read, work or unwind. ‘Behind The Bus’ extends that philosophy to the people who make the experience possible, and strengthens the connection between Cityflo’s on-ground teams and the passengers they serve.
